From marathons to music festivals, events of all kinds have been shifted to the virtual realm this year in the wake of the COVID-19 crisis. However, real apparel is still needed to generate excitement, create engagement and reward attendees who participate in a video conference. Here are three ideas to help you shift in the online world.

1. Send Out Custom Shirts Prior to a Conference

A branded T-shirt or logoed polo is a great way to create unity for virtual conferences and meetings. Attendees can receive the items in advance of the event, with instructions to wear their shirt during the video conference. The shirts could be part of a mailed swag bag bundle that includes things like coffee mugs, notebooks and even rewards like gift cards and custom video backgrounds. When decorating the conference shirts, be cognizant of logo placement. Shoulder decoration on polos has become particularly popular recently because it can be easily seen during video calls, according to (asi/92121).

2. Help Your Local 5K Fundraiser Go Virtual

Even the Boston Marathon is going virtual in 2020. Tom Grilk, CEO of the Boston Athletic Association, which organizes the event, said: “While we cannot bring the world to Boston in September, we plan to bring Boston to the world for an historic 124th Boston Marathon.” Runners who have paid to enter the race can participate in panel discussions and download a Boston Marathon toolkit that is mailed to them (Kit includes):

Printable finish line and winner’s break tape.
Participant T-shirt
Runner’s bib

3. Commemorate a Virtual Concert

Even though live music has been put on pause until in-person gatherings are safe again, that doesn’t mean there isn’t still opportunity for creative, commemorative T-shirts and other swag. Philadelphia music venue Union Transfer, for example, created a humorous shirt featuring images of hand sanitizer, toilet paper and a “cough here” circle near the elbow crease, along with a list of its postponed lineup. And for the live-streaming concerts and festivals popping up online, nothing could be easier than including a link to an associated webstore with an array of trendy on-demand apparel for sale.

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